03
Content Formats
What to Post & How
Training Reels
Short 15–30 second court footage. Close-up footwork, serve in slow motion, rally sequences. Add text overlay with stat or motivational line. These get the highest organic reach on Instagram.
Every Tuesday · #TrainingTuesday
Achievement Graphics
Clean designed posts for ranking updates, tournament results, selection announcements. Use Indian flag colours. Always include AITA logo and ranking number. These are the most shareable posts.
Every milestone & result
Carousel Stories
Swipe-through posts of 6–10 slides telling a story. "Her journey", "Nepal recap", "What I learned this month". Carousels are re-served by Instagram algorithm — up to 3x more reach per post.
Every 10 days
Instagram Stories
Daily behind-the-scenes content. Practice moments, school life, travel, food, rest. Use polls, questions, and countdowns to drive interaction. Save key moments to named Highlights.
Daily · Save to Highlights
Quote Cards
Meera's own words in a designed format. Her thoughts on tennis, India, her goals, hard days. These perform well with the school and parent community and build emotional connection.
Every 2 weeks
Tournament Live Coverage
During any tournament — daily story updates, match score posts, warmup reels, post-match reflection. This is when follower growth is fastest. Give audience a reason to check the page every day.
Every tournament day